GrowthANSWERS » 2008

November 25, 2008

Marketing Expert: Come Meet Biff at GrowthANSWERS Meet the eXpert!

Filed under: marketing strategy, General —

Come meet the greatest, most talented marketing consultant on the planet - Biff. You know Biff from his regular appearances on GrowthGAFFE, which can be found at www.GrowthGAFFE.com.

Limited seating of course, and to reserve your spot, please go visit: www.growthanswers.com/expert!

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Phone-Based Demand Generation Demands Consultive Approach by editorga on December 13th, 2008
BY MICHAEL MCCLELLAN - .

AT&T's Lack of Customer Service - Part Deux by editorga on November 19th, 2008
BY STEVEN WINOKUR - .

Meet the eXpert - Brent Brooks - Heroes And Villians! by editorga on November 19th, 2008
Brent Brooks, the creative mind behind Blank Stage Productions, was the featured speaker at the November GrowthANSWERS Meet the eXpert Live Learning Event.

Customer Experience and "Bad Profits" by adminga on July 11th, 2008
With so many companies under pressure to raise revenue, I am constantly amazed at how poorly companies treat their customers.

Serve Your Competition, And You Won't Have Any... by editorga on December 30th, 2008
It took me a while to buy into this concept.

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November 24, 2008

GrowthANSWERS’ Steven Winokur on actual good press about Ford…

Filed under: customer service, General —

BY STEVEN WINOKUR - www.tpstrategies.com

I’ve blogged and written articles about this company before, but I felt compelled to do it again after a recent experience. Astute readers will notice that I often write about poor experiences, but occasionally I do see superior service and like to acknowledge it when it happens.

I have been a customer of Wade Ford here in Atlanta for quite some time. The dealership is quite far from my house and there are probably 3 or 4 ones that are closer to me. However, I always take my vehicles back to that location. Why? For one main reason - the service I receive from my sales rep. When I am looking to buy or lease a new vehicle, he makes the process as easy as can be. And when I bring my automobile in for service, all I have to do is call him and he arranges for me to have transportation waiting. Questions, concerns, whatever I need, he is there to help.

I leased a new vehicle from him last year, my 3rd from him. Now that means I won’t be looking for another vehicle until my lease is up in another 2 years. I’ve run across many a sales rep wouldn’t give me the time of day because I am not going to be buying anything from them for several years. Of course they’d love to talk to me when my lease is up, but they’re not around until then. This guy is great - I called him yesterday and told him I needed to drop off my car and get to a meeting. He said he’d make sure a loaner car was waiting for me early the next morning. I got there at 7:30 and the service rep came over, introduced himself and handed me the keys to the loaner vehicle.

Even beyond my experience with him, the service department is an absolute pleasure to work with. That’s why I drive 40 minutes to get my car serviced instead of the dealership 10 minutes away. While the auto industry is obviously having some tough times right now, its good to know customer service is not dead. By going above and beyond, he’s been able to create a loyal customer. I wouldn’t think of buying or leasing a vehicle that’s not a Ford.

If you’re in the Atlanta area and you’re in the market for a Ford car or truck, I highly recommend giving Ken Badalament a call at 770-436-1200. Tell him I sent you and prepare for the best car buying experience you’ve ever had.