GrowthANSWERS » Are you a good marketer? 17 questions to ask yourself every day.

April 12, 2009

Are you a good marketer? 17 questions to ask yourself every day.

Filed under: social media, customer experience, Innovation, customer service, branding/differentiation, internet marketing, marketing strategy —

BY TODD SCHNICK

We at Intrepid want you to be an intrepid marketer. And whether you are the CEO, the Marketing Director, or the janitor - we believe we are ALL in the company marketing department, and have a critical role to play.

So, we present this series of questions you should ask yourself - EVERY DAY - to see if you are doing the things necessary to be intrepid:

1. What have I done to destroy the status quo?

2. What actions have I taken to make a customer say “wow!”?

3. Have I reviewed and held myself accountable towards my written long-term plans?

4. Have I spent time trying to innovate and make my product or service - or customer experience - better?

5. Have I made the effort to meet someone new, and expand my network?

6. Have I done even a little something to Give Back?

7. Have I considered my customer when making any and all business decisions?

8. Have I helped anyone connect with someone of value?

9. Have I spent even a few minutes learning something new and continuing my education?

10. Have I identified the thing I least want to do - but most need to do - and just done it?

11. Have I refined and improved my ability to convey the value of my product or service?

12. Have I focused our sales process on solving problems or fulfilling needs - instead of pushing products and services our prospect might not need?

13. Have I brushed up on my ability as a storyteller - using this skill to make our prospects feel more emotionally attached to our company and brand?

14. Have I reminded EVERYONE in the organization they have a role in our marketing? And have I encouraged them to see themselves that way?

15. Have I realized that we are not really in the business of producing a product or service - we are in the business of marketing that product or service?

16. Have I refined my ability to differentiate my company in the marketplace?

17. Again, have I thought about ways I can destroy the status quo?

What are some other questions one should ask - each day - to become a better marketer?

BE INTREPID.

April 12, 2009

Are you a good marketer? 17 questions to ask yourself every day.

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