BY TODD SCHNICK

I was recently posed this question:

Q: Todd, what’s the best business book you have read recently?

A: Ignore Everybody by Hugh MacLeod. It’s an easy read, it will only take an hour or two. But man oh man, is it profound.

I’ve been a fan of GapingVoid.com, Hugh’s blog, for quite some time. Hugh makes you think about marketing in a whole new light. For me, he makes marketing fun. I’m actually inspired after I spend time with his material.

As for the book, it makes you appreciate the need and the value of creativity. As a natural follow-up, the person I told this to asked: “What does creativity have to do with my line of work?

My answer is here. Enjoy the book!

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