find, keep and grow your customer

November 23, 2008

BRENT BROOKS MARKETING PLANNING FOR 2009 - WHAT’S YOURS?

Filed under: marketing strategy, General

GrowthANSWER member Brent Brooks of Blank Stage Productions, a video production company, reveals his top 10 marketing strategies for ‘09.  Will you follow suit?  Send in your top 10 strategies to us and we may post them here…

So for my first blog entry I thought I would share my top ten strategies with basic explanations for ‘09. 

TOP 10 MARKETING STRATAGIES FOR ‘09

1.    Simple Solutions - I like this one.  Sometimes it’s just the simplest thing to do to market ourselves, like asking for a referral.

2.    improvAstorm - I may be cheating here.  But this little service is selling itself, thus branding us deeper and deeper into the Atlanta business market and beyond.  Does a really good product create a really good market?

3.    Targeting Website Designers - OK this is a big one.  Finally we will spend time aligning ourselves with website developers and firms.  They need a creative video bullet and we will be their hired gun. 

4.    Targeting Marketing Companies - I think marketing firms will like our improvAstorms.  We must be careful not to step on any toes.  We like making videos, not marketing campaigns.  We are a spoke on a wheel.

5.    Targeting Advertising Companies - Read above.  Can’t leave them out.  They need to knew we exist just like the next guy.  Why has it taken us this long to figure out. 

6.    Targeting Larger Companies - Oh yes.  We are getting closer, but in ‘09 we will be bold and learn the art of dealing with a herd of people. 

7.    Demo Reel - Why don’t we have a demo reel everywhere we go.  Oh yea, because we forget to market oursleves with the things we do best. 

8.    Business Cards - Just always have 30 everywhere we go.

9.    Internal Videos - We had a blast entering the Dorito’s “Crash the Superbowl” video contest this year.  Now Dorito’s and we have great demo’s out there.  How did they do that?

10.  GrowthANSWERS - A force to be reckoned with.  Teaming up with these studs will prove to be big in ‘09.  We are learning to trust each other, which we need to more of.

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