BY STEVEN WINOKUR - www.tpstrategies.com

I’ve blogged and written articles about this company before, but I felt compelled to do it again after a recent experience. Astute readers will notice that I often write about poor experiences, but occasionally I do see superior service and like to acknowledge it when it happens.

I have been a customer of Wade Ford here in Atlanta for quite some time. The dealership is quite far from my house and there are probably 3 or 4 ones that are closer to me. However, I always take my vehicles back to that location. Why? For one main reason - the service I receive from my sales rep. When I am looking to buy or lease a new vehicle, he makes the process as easy as can be. And when I bring my automobile in for service, all I have to do is call him and he arranges for me to have transportation waiting. Questions, concerns, whatever I need, he is there to help.

I leased a new vehicle from him last year, my 3rd from him. Now that means I won’t be looking for another vehicle until my lease is up in another 2 years. I’ve run across many a sales rep wouldn’t give me the time of day because I am not going to be buying anything from them for several years. Of course they’d love to talk to me when my lease is up, but they’re not around until then. This guy is great - I called him yesterday and told him I needed to drop off my car and get to a meeting. He said he’d make sure a loaner car was waiting for me early the next morning. I got there at 7:30 and the service rep came over, introduced himself and handed me the keys to the loaner vehicle.

Even beyond my experience with him, the service department is an absolute pleasure to work with. That’s why I drive 40 minutes to get my car serviced instead of the dealership 10 minutes away. While the auto industry is obviously having some tough times right now, its good to know customer service is not dead. By going above and beyond, he’s been able to create a loyal customer. I wouldn’t think of buying or leasing a vehicle that’s not a Ford.

If you’re in the Atlanta area and you’re in the market for a Ford car or truck, I highly recommend giving Ken Badalament a call at 770-436-1200. Tell him I sent you and prepare for the best car buying experience you’ve ever had.

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