The Prospect Gap

Are we in a recession? When did it start? Did the policies of the Democrats cause it? Did the Republicans fall asleep at the wheel? Who cares! Right now the economy is tough - for everyone. Every day more and more Americans lose their jobs. Budgets are being slashed. There is no doubt we are in the toughest economy any of us have experienced.

At this point, I hope you haven’t hung your head in tears. There is hope - the GrowthANSWERS stimulus package. No, you won’t be getting a check from us - what you will be getting is knowledge. Knowledge that can help you and your business during this rough period.

“What makes us different from our competitors is our quality. Oh not, wait, I think it’s our price. Nope, it’s definitely our service.” says the infamous Biff Manly. Let me tell you something Biff - it ain’t any of them.

Quality, price and service are probably the 3 biggest statements I see when companies look to express what makes them different. How many times have you heard “We’re different because we have excellent customer service.” Really? Better than anyone else? PROVE IT!

You can’t - and that what makes it a terrible differentiator. Now, if you do have great service, that will keep people coming back to you - an equally important point. But it won’t differentiate you in the buying process. Those 3 points are just what you need to stay in the game. Without a good quality product/service selling at a fair price, backed up by excellent service, you won’t have to worry about your business in this economy because you’ll no longer be in business.

I promised you knowledge, so here goes. In our first article, Todd Schnick shows off his social media expertise and demonstrates how important some the new tools are to the success of your organization. Don Rigby follows that up with an article, expressing the marketing challenge that manufacturers are facing. Finally, the venerable Stone Payton completes the trifecta with an article, on Innovation.

Steven Winokur, Turning Point Strategies

Close this WindowBookmark and Share This Page

Save to Browser Favorites

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BUMPzee! CiteULike co.mments Connotea del.icio.us

DotNetKicks Digg diigo dropjack.com dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl

Google Hugg Jeqq Kaboodle linkaGoGo LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb Netvouz

Newsvine PlugIM popcurrent Propeller Reddit Rojo Segnalo Shoutwire Simpy sk*rt Slashdot Sphere

Sphinn Spurl.net Squidoo StumbleUpon Technorati ThisNext Webride Windows Live Yahoo!

Email This to a Friend

Copy HTML: 

If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »