Well Said, Well Done . . .

Great Post ! — Thanks for the candor about your personal struggle with this, and for referencing additional thought leadership on the topic.

We’ll take all the help we can get over at our shop. We consistently get the “hairy eyeball” when sharing #5 in the MarketMate Creed: Serve Your Competitors, And You Won’t Have Any.

This is a very tough concept for the struggling small biz person to get their minds wrapped around. They’re so use to clawing and scratching for the next piece of business.

** They do come around a bit (at least intellectually) when we ask them to name the 5 most successful people in our arena (We help Trainers / Consultants / Coaches Solve The Sales Problem). . . and then we show them hard evidence that this is EXACTLY the way each top performer on the list they just made operates.