The purpose
of eMERGE! is to educate, encourage, give hope and direction to its readership
that sustainable business growth is possible and probable with the right answers.
The vast majority of businesses are underperforming to expectations. Our principal
readers set these expectations. They are owners and stakeholders of emerging companies--entrepreneurs
who are personally and professionally vested in the well-being of their companies.
These companies are a
fraction of what they will be--that's why they are emerging. That's why our eJournal
is call eMERGE!.
What
value do readers get from reading eMERGE!?
Readers
gain actionable information to cause introspection which enables them to critic
their organization, current strategies & tactics and more objectively question
status quo.
What
questions can eMERGE! answer for its reader?
Editorial
from subject matter experts and proven practitioners sets realistic expectations
for deployable marketing services supported by real-world case histories. Written
to inform rather than entertain, the tone is similar to that of a white paper--educational
versus a direct marketing solicitation to do business.
Why
is the Growth Gap
important to eMERGE!?
The
editorial mission with eMERGE! is congruent with the overall mission of GrowthANSWERS--to
break down the obstacles of top-line revenue enhancement. eMERGE! features editorial
in support of the Growth Gap in every issue. As we question these five fundamental
metrics; Prospects, Customers, Loyalty, Expansion and Margin, we uncover answers.
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