Meet the eXpert.
As part of the GrowthANSWERS Live Learning Events, the Sunrise Series is a monthly Executive2Executive opportunity to learn, apply and grow responsibly.
Date: September 17, 2008
Place: The Georgian Club
Time: 7:00-9:00AM
Cost: $25 (includes buffet breakfast)
Agenda:
7:00-7:30 Breakfast
7:30-9:00 Meet the eXpert program
|
Mike McClellan
Plexus Marketing Group, Inc. |
“B2B Demand Generation: More Relevant than Ever”
Key Topics:
- B2B Demand Generation – What Is It and Why Does It Matter?
- Which Types of Businesses Benefit the Most?
- Using Marketing to Generate Sales Leads
- Telequalification in the Digital Age
- Anatomy of a Telequalification Campaign
- Why “Process” Matters
- Call Guide Tips and Techniques
Mike McClellan is President and founder of Plexus Marketing Group, Inc., a 20 year old marketing services firm that specializes in B2B demand generation and market research. Plexus Marketing Group’s clients include a wide range of Fortune 500 firms and growth companies, and Mike is a regular contributor to GrowthANSWERS for demand generation, telequalification, and market research related topics.
|
About GrowthANSWERS: Operating
as a membership of business development specialists, each member provides a finite
service to the business community. Together, GrowthANSWERS provides infinite growth
solutions delivered cohesively by a common framework.
One source, multiple resources, one contact for the answers you need to
build a sustainable growth enterprise: www.growthanswers.com or 770-552-6028.
Business Strategy ◙ Tactical Marketing ◙ Sales Execution
|
