Meet the eXpert.   

As part of the GrowthANSWERS Live Learning Events, the Sunrise Series is a monthly Executive2Executive opportunity to learn, apply and grow responsibly. 

Date:  July 16, 2008

Place: The Georgian Club

Time:  7:00-9:00AM

Cost: $25 (includes buffet breakfast)

Agenda:
7:00-7:30 Breakfast
7:30-9:00 Meet the eXpert program

Todd Schnick
Intrepid Group, LLC

Direct response marketing – still the most effective marketing tactic at your disposal to grow your business. If you do it right…

The successful direct response marketing program consists of only three things:

1. The ability to draw attention – Identify the problem that you aim to solve.
2. A moving offer – A call to action that generates action from your prospect.
3. The right target – Award-winning design and copywriting are useless if the mailer is sent to the wrong audience.
   

These three concepts seem easy to understand. Yet a majority of the direct response marketing campaigns that hit mailboxes everyday are missing key elements. At our session, I will walk you through my basic three-step process to create a direct response marketing campaign that will yield results. And if that wasn’t enough, you will also learn:

• How to incorporate your direct response campaign into your entire marketing plan.
• Learn key steps on how to improve your copywriting.
• Design tips.
• Strengthening your offer.
• PURLs
• Test and measuring your campaign.
• Developing a comprehensive program.
  

About GrowthANSWERS:  Operating as a membership of business development specialists, each member provides a finite service to the business community. Together, GrowthANSWERS provides infinite growth solutions delivered cohesively by a common framework.  One source, multiple resources, one contact for the answers you need to build a sustainable growth enterprise:    www.growthanswers.com or 770-552-6028.

Business Strategy    ◙    Tactical Marketing   ◙   Sales Execution