Meet the eXpert.

As part of the GrowthANSWERS Live Learning Events, the Sunrise Series is a monthly Executive2Executive opportunity to learn, apply and grow responsibly. 

Date: September 17, 2008

Place: The Georgian Club

Time: 7:00-9:00AM

Cost: $25 (includes buffet breakfast)

Agenda:
7:00-7:30 Breakfast
7:30-9:00 Meet the eXpert program

Mike McClellan
Plexus Marketing Group, Inc.

“B2B Demand Generation: More Relevant than Ever”

Key Topics:

• Why tele-prospecting qualifies better than any other lead generation tactic
• Outsource Services versus Internal Resources-the business case for each
• Cold Calling Mindset-if that's what you think, that's what it is and it ain't fun.
• Integrated marketing campaigns with built-in tele-qualification-the ultimate weapon

Here's more of what you'll leave with the morning of September 17th at the Georgian Club:

• What we've learned from working with large companies that helps growth companies.
• When to use the "human element" in demand generation and when not to.
• Let your sales people sell, your lead generation team lead the process.

Mike McClellan is President and founder of Plexus Marketing Group, Inc., a 20 year old marketing services firm that specializes in B2B demand generation and market research. Plexus Marketing Group’s clients include a wide range of Fortune 500 firms and growth companies, and Mike is a regular contributor to GrowthANSWERS for demand generation, telequalification, and market research related topics.

About GrowthANSWERS:  Operating as a membership of business development specialists, each member provides a finite service to the business community. Together, GrowthANSWERS provides infinite growth solutions delivered cohesively by a common framework.  One source, multiple resources, one contact for the answers you need to build a sustainable growth enterprise:    www.growthanswers.com or 770-552-6028.

Business Strategy    ◙    Tactical Marketing   ◙   Sales Execution