Marketing Innovation for Manufacturers

When every conceivable force seems to be working against the Georgia manufacturing community--foreign competition, dollar devaluation, labor cost, capital and regulations--there are bright stories to report of production companies in Georgia who have found ways to persevere.      

Date: January 21, 2009

Place: The Georgian Club

Time: 10:00AM-1:30PM

Cost: $65 (includes lunch)

Agenda: (see below)

Manufacture

Over the last 6 months, GrowthANSWERS and Plexus Marketing have worked diligently on a marketing research project focused on the North Georgia manufacturing community.  We know what's on the minds of manufacturers.  Beyond survival, we know what many are doing to thrive and what others could be doing to grow more competitive.    

In a white paper, we documented the facts of our research--qualitative information culled from person-to-person interviews with manufacturing executives.  This paper is only the beginning of the insight gained.  There is more to reveal

Recently, GrowthANSWERS participated in "Future of Manufacturing in Georgia" at Kennesaw State University where committee members of the Senate and House met with the Georgia Department of Economic Development with intent to solidify resources for retaining existing manufacturers and attract new enterprises in targeted industries.

Clearly, we see the trends, the changes in the economical and political environment, the strengths of our region and the short-comings of our existing manufacturing facilities.  GrowthANSWERS and the Centers of Innovation sponsored by the State of Georgia are driving positive and necessary change in our important manufacturing sector.

On January 21st, GrowthANSWERS will host a Manufacturers Roundtable at the Georgian Club from 10:00-1:30 to include lunch.

Agenda:
10:00 -12:15

  • Welcoming comments from Donald Rigby, Managing Director of GrowthANSWERS
  • Trends, marketing tactics and most compelling Growth Gaps from the December 2008 Manufacturing Research project--Key Findings and its relevance from Michael McClellan and Steven Winokur.  
  • Roundtable discussion facilitated by Mark Walker and Todd Schnick on exposing and closing the Growth Gaps in manufacturing.

12:15 - 1:15

  • Working Lunch--Keynote: John Zegers, Director, Center of Innovation for Manufacturing, State of GA.  Topic: Connecting Innovation and Profit in Manufacturing.

1:15  -- 1:30

  • Concluding remarks on Innovation in Manufacturing from Zahir Palanpur and Stone Payton.   

Learn collaboratively with your manufacturing contemporaries.  Build strategy and execution with the business development experts of GrowthANSWERS.

Seating is limited: reservations required by January 16th, 2009

 

For additional information:: please email or contact Donald Rigby at 770-552-6028

About GrowthANSWERS: Operating as a membership of business development specialists, each member provides a finite service to the business community. Together, GrowthANSWERS provides infinite growth solutions delivered cohesively by a common framework. One source, multiple resources, one contact for the answers you need to build a sustainable growth enterprise: www.growthanswers.com or 770-552-6028.



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